Every year, the Czech fitness sector joins forces under the national campaign Active September (Aktivní září) — a month-long celebration of physical activity coordinated by the Czechia Active Foundation (Nadační fond Aktivní ČESKO) and the Czech Chamber of Fitness, with support from the Czech Olympic Committee and numerous partners from health, education, business, and local government.
In 2025, the campaign brought together over 1,100 events across the country, ranging from community walks and open fitness days to school challenges and corporate wellbeing programs. The shared goal was simple yet powerful: to remind people that movement is for everyone, everywhere, and at every age.
Active September highlights how the fitness sector can act as a national driver of health promotion and disease prevention. By connecting gyms, schools, employers, and municipalities, the initiative builds bridges across sectors — turning fitness from a leisure activity into a cornerstone of public health and social wellbeing.
The campaign continues to grow each year, inspiring thousands of Czechs to take their first active step — and showing Europe that national fitness initiatives can effectively support the WHO’s goal of reducing physical inactivity by 15% by 2030.
Source: Czechia Active Foundation, 2025